Privacy Policy

1 Introduction

This Privacy Policy ("Policy") sets out the basis on which 77zk ("we", "us", "our" or "the Platform") collects, uses, stores, discloses and protects the personal data of users ("you", "your" or "User") who access or use the 77zk website at 77zk.cam and all associated services.

77zk is committed to handling your personal data responsibly and in accordance with applicable data protection legislation in the jurisdiction in which it is licensed to operate. We recognise the importance of privacy to our users — particularly those in Pakistan, where personal data protection awareness is growing — and we take that responsibility seriously.

By registering an account on 77zk or continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, both of which form part of our overall user agreement.

2 Definitions

The following terms carry the meanings given below throughout this Policy:

• "Personal Data" means any information relating to an identified or identifiable natural person, including name, identification number, location data, online identifiers or factors specific to physical, economic, cultural or social identity.
• "Processing" means any operation performed on personal data, including collection, recording, storage, use, disclosure, erasure or destruction.
• "Data Controller" means the entity that determines the purposes and means of processing personal data — in this case, 77zk.
• "Data Processor" means any third party that processes personal data on behalf of 77zk, acting under our instructions and bound by confidentiality obligations.
• "KYC Data" means identity verification documents and information collected as part of the Know Your Customer process, including government-issued ID, proof of address and payment method verification.
• "Cookies" means small text files placed on your device by the Platform to facilitate functionality, analytics and personalisation, as detailed in Section 8.
• "Platform" means the 77zk website, mobile interface and all associated services accessible at 77zk.cam.
• "Sensitive Data" means a subset of personal data warranting heightened protection, including financial account details, identity document numbers and any data relating to health or vulnerability.

3 Data We Collect

77zk collects the following categories of personal data from users:

3.1 Registration and Identity Data

• Full legal name and date of birth;
• Residential address (including city — e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar);
• Email address and mobile phone number;
• Username and encrypted password;
• Nationality and country of residence.

3.2 KYC and Verification Data

• Copies of government-issued photo identification (e.g., Pakistani National Identity Card, passport or driving licence);
• Proof of residential address (e.g., utility bill, bank statement);
• Selfie or liveness check images where required by our verification provider;
• Proof of payment method ownership.

3.3 Financial and Transaction Data

• Deposit and withdrawal amounts, dates and payment method references;
• Transaction history and account balance records;
• Payment method identifiers (e.g., partial mobile wallet numbers associated with Easypaisa, JazzCash or Raast, or bank account references for HBL, UBL, Meezan Bank or Bank Alfalah) — these references are collected solely for transaction processing and do not imply endorsement of gambling by any payment provider;
• Currency denomination (PKR) and conversion records where applicable.

3.4 Betting and Gaming Activity Data

• Bet placement history, stake amounts, markets wagered on and outcomes;
• Game session logs, including session start/end times and game titles accessed;
• Bonus and promotion participation records.

3.5 Technical and Device Data

• IP address and approximate geolocation derived from it;
• Device type, operating system, browser type and version;
• Unique device identifiers;
• Referring URL and pages visited within the Platform;
• Session timestamps and duration.

3.6 Communications Data

• Records of correspondence with customer support, including live chat transcripts and email exchanges;
• Survey responses and feedback submitted voluntarily.

4 How We Collect Data

We collect personal data through the following means:

• Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal, contact support, or respond to a survey;
• Automatically — through cookies, server logs and analytics tools that record your interactions with the Platform as you browse and play;
• From third-party verification providers — identity verification and anti-fraud services that supplement the information you provide during KYC;
• From payment processors — transaction confirmation data returned by payment processing partners following a deposit or withdrawal instruction;
• From responsible gambling tools — activity data generated when you interact with deposit limit, self-exclusion or cooling-off features in your account settings.

5 Data Processing & Legal Basis

77zk processes your personal data only where a valid legal basis exists. The table below summarises the primary processing activities and their corresponding legal grounds:

Where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

6 How We Use Your Data

We use your personal data for the following purposes:

• To create, verify and maintain your 77zk account;
• To process deposits, withdrawals and account balance transactions in PKR;
• To comply with KYC, anti-money laundering (AML) and counter-terrorism financing (CTF) obligations under the applicable license jurisdiction;
• To detect, investigate and prevent fraudulent activity, bonus abuse, underage gambling and other prohibited conduct described in our Terms & Conditions;
• To deliver and administer bonuses, free bets and promotional offers you have opted into;
• To provide customer support and respond to enquiries submitted via live chat or email;
• To monitor your account for responsible gambling indicators and, where necessary, to initiate protective interventions such as account reviews or limit adjustments;
• To personalise your experience on the Platform, including surfacing sports markets relevant to your interests (e.g., Pakistan cricket, PSL, ICC tournaments, T20 leagues, football and UFC);
• To send service notifications, such as deposit confirmations, withdrawal updates and changes to our policies;
• To send marketing communications, where you have consented, about new features, promotions and events on the Platform;
• To analyse aggregated usage patterns and improve the reliability, performance and design of the Platform;
• To maintain records as required by applicable regulatory and licensing obligations.

7 Data Sharing & Disclosure

77zk does not sell, rent or trade your personal data to third parties for their own marketing purposes. We may share your data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data processing agreements:

7.1 Identity Verification and KYC Providers

Third-party identity verification services receive copies of your KYC documents and biometric data (where applicable) to confirm your identity and age. These providers are contractually bound to process your data solely for verification purposes.

7.2 Payment Processing Partners

Transaction data is shared with payment processing partners to facilitate deposits and withdrawals. Only the information strictly necessary to complete the transaction is disclosed. These partners operate under their own privacy policies and security standards.

7.3 Fraud Prevention and AML Services

We may share data with anti-fraud, anti-money laundering and responsible gambling screening services to fulfil our legal obligations and protect the integrity of the Platform.

7.4 Regulatory and Law Enforcement Authorities

Where required by applicable law, court order, or the instructions of a competent regulatory authority, 77zk will disclose personal data to the relevant body. We will notify you of such disclosure where legally permitted to do so.

7.5 Technology and Infrastructure Providers

Cloud hosting, database management, analytics and customer support platform providers may process data on our behalf as data processors. All such providers are vetted and bound by data processing agreements that restrict use of your data to the purposes we specify.

7.6 Business Transfers

In the event of a merger, acquisition, restructuring or sale of assets involving 77zk, personal data held by the Platform may be transferred to the successor entity. You will be notified of any such transfer and the privacy practices of the successor entity via a prominent notice on the Platform.

8 Cookies & Tracking Technologies

77zk uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files stored on your device when you visit the Platform. They help us remember your preferences, keep your session active, analyse usage patterns and deliver a more personalised experience.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: Required for the Platform to function. These include session authentication cookies that keep you logged in. They cannot be disabled without affecting core functionality.
• Functional Cookies: Remember your preferences such as language settings, preferred markets and display options.
• Analytics Cookies: Collect aggregated, anonymised data about how users navigate and interact with the Platform, helping us identify areas for improvement.
• Marketing Cookies: Used to deliver relevant promotional content where you have given consent. These may track your activity across sessions.

8.2 Managing Your Cookie Preferences

You may manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform, including your ability to maintain a logged-in session. Strictly necessary cookies cannot be disabled through browser controls as they are essential for security and account access.

9 Data Retention

We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy legal, regulatory, accounting or reporting requirements. The following indicative retention periods apply:

• Account and KYC data: Retained for a minimum of five (5) years following account closure, in accordance with anti-money laundering regulations applicable in our licensing jurisdiction;
• Transaction and betting records: Retained for a minimum of five (5) years from the date of the transaction;
• Customer support communications: Retained for three (3) years from the date of the last interaction;
• Marketing consent records: Retained for three (3) years from the date consent was given or last renewed;
• Technical and device logs: Typically retained for twelve (12) months on a rolling basis, unless required for longer as part of a fraud investigation or compliance review.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with any individual.

10 Data Security

77zk implements and maintains a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and our servers;
• Encryption of stored sensitive data, including passwords (hashed with strong algorithms) and identity document files;
• Role-based access controls restricting internal data access to authorised personnel only;
• Regular security assessments, penetration testing and vulnerability scanning;
• Secure data centres with physical access controls and redundancy measures;
• Staff training on data protection obligations and incident response procedures.

While we take every reasonable precaution, no method of data transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we commit to notifying affected users and relevant authorities promptly in the event of a data breach that poses a risk to your rights and freedoms, in accordance with our legal obligations.

11 Your Rights

Subject to the data protection laws applicable in the jurisdiction governing our operations, you may hold the following rights in relation to your personal data:

• Right of Access: You may request a copy of the personal data we hold about you, along with information about how it is used.
• Right to Rectification: If any personal data we hold is inaccurate or incomplete, you may request that it be corrected or updated.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purposes it was collected, subject to our legal retention obligations.
• Right to Restriction of Processing: In certain circumstances, you may request that we restrict the processing of your data — for example, while a dispute over accuracy is resolved.
• Right to Data Portability: Where processing is based on consent or contract, you may request a machine-readable copy of your personal data to transfer to another service provider.
• Right to Object: You may object to processing based on legitimate interests, including profiling for direct marketing purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at [email protected]. We will respond to all verified rights requests within a reasonable timeframe. We may need to verify your identity before processing a request. Some rights may be limited where we have overriding legal obligations — for example, we cannot delete transaction records that we are legally required to retain for AML compliance.

12 Third-Party Services

The 77zk Platform may include links to third-party game software interfaces or content provided by external studios. These third-party services operate under their own privacy policies, and 77zk is not responsible for the data practices of third-party game providers or software vendors whose products are integrated into the Platform. We recommend reviewing the privacy policies of any third-party services you interact with.

Additionally, the Platform may use third-party analytics services that collect device and usage data in aggregated or anonymised form. This data is used solely to understand how users interact with the Platform and is not used to identify individual users.

13 Minors & Age Verification

77zk is strictly an adults-only platform. You must be at least 18 years of age — or the higher minimum age required by the applicable operator license jurisdiction — to register an account. We do not knowingly collect or process personal data from individuals under the age of 18. If we become aware that a minor has registered an account, we will immediately suspend that account and delete all associated personal data.

As part of our KYC process, we verify the age of all registered users. If you believe a minor is using the Platform, please contact us immediately at [email protected].

14 International Data Transfers

As an internationally operating platform, 77zk may transfer your personal data to servers or service providers located outside of Pakistan. Where such transfers occur, we take steps to ensure that appropriate safeguards are in place to protect your data, including contractual clauses that bind recipients to data protection standards consistent with our obligations under the applicable licensing jurisdiction.

By using the Platform, you acknowledge and consent to the transfer of your personal data to countries outside Pakistan, which may have different data protection standards than those applicable locally. We will always handle your data in accordance with this Privacy Policy regardless of where it is processed.

15 Changes to This Policy

77zk reserves the right to update or revise this Privacy Policy at any time. Where material changes are made, we will provide reasonable advance notice via a prominent notice on the Platform or by email to the address registered on your account. The "Last updated" date at the top of this page will be revised accordingly.

Your continued use of the Platform following the effective date of any revised Policy constitutes your acceptance of the changes. If you do not agree with the revised terms, you should cease using the Platform and may request account closure by contacting our support team.

16 Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way 77zk handles your personal data, please reach out to our support team:

For requests relating to self-exclusion, responsible gambling tools or account closure on welfare grounds, please also visit our Responsible Gambling page for dedicated guidance.